How to negotiate and buy a Domain name

"There is a right way and wrong way to negotiate your domain name purchase in order to get the best domain name you want at the best possible price."
In order to insure you get the exact domain name you want at the best possible price it is wise to first make some basic assumptions
  • The owner of this domain bought it either for development or investment. Either way they have a financial or emotional attachment
  • Insulting their right to have the domain or their wish to sell the domain asset for profit will cost you money and could end the negotiation or at least make the negotiation and domain buying process a nightmare
Lets look at the ideal steps you should take to intelligently go about getting the best deal on the exact domain name you want to own.  
1) Know your budget and determine if the likely asking price for the domain name you want to own is within that budget

(there are several websites that list historical sales of similar domain names for you to use as a guide)

2) Once you have determined that the domain name you want to buy is within your price range contact the owner with an offer to buy the domain name using a price 20% below your max budget. 

(If the current owner accepts your offer you save money.  If not you have room for negotiation to improve your offer in order to complete the purchase.  If they reply with an enormous asking price you have the historical sales data to defend and support your offer and remind them of the true fair market value of the domain name)

3) If the buyer accepts your offer or when price negotiations are complete and both parties have agreed to the deal insist on using a reputable escrow company to complete the transaction.  The Escrow fee can be buyer paid (normally), seller paid, or can be mutually shared if both parties agree, 

(Failure to use an escrow service can compromise the security of the transaction and may end with you losing money without getting the domain name.)

4) IMPORTANT:  If you are not knowledgeable about domain name value or experienced in purchase negotiations and you don't wish to spend the time and effort  in researching historical sales or finding the true owner of a domain, or you wish to avoid the negotiations process, you should hire a professional domain name broker like to represent you in the domain buying process. 


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About BrandsTek

We are tech savvy brand marketing strategists highly focused on helping businesses of all sizes create and promote their brand and do a better job of marketing their products and services on the Internet.

Our team includes Internet business experts with 21 years experience in the Domain name and Internet marketing industries. We specialize in helping startups and business owners find choose and buy great domain names that help you gain top search ranking, increase website traffic, generate qualified leads and save money on marketing and advertising. parent company owns thousands of high quality brand domain names.  Each of these domain names were carefully selected for their ability to help you help you build and grow your business and protect your market space from competition. We offer these brand domains for sale to businesses like yours on request along with professional brand advisory and consulting services.

Contact us and let one of our expert domain name and Internet business advisors help make sure the name branding decisions you make are the best ones for your business or marketing campaign and help you avoid costly business branding mistakes.

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